Christian Louboutin pumps, the French designer, introduced trainers on the catwalk at the spring collections last month, confirming the shift in image. Despite Mr. Bertelli's denial of a marketing goal, the high-end fashion industry clearly finds good value in its association with the cup. "For luxury-good products, it's a good complement to advertising," said Bruno Trouble,christian louboutin pumps, a former cup skipper, who now runs a Paris public relations agency and organizes the Louis Vuitton Pumps.